DeFi Marketing Agency.

Blue Orange Asia is a leading DeFi Applications Digital Marketing Agency in South East Asia servicing clients in Singapore, Thailand, Kuala Lumpur, Malaysia, HCMC, Vietnam and Hong Kong.

Our DeFi Platform Creative Services include  1: DeFi Application Branding Campaigns.  2: DeFi Platform New User Acquisition Marketing Campaigns.   3: PR Media Outreach Campaigns on top DeFi and Fintech business news media including Cryptonews, Cointelegraph and Benzinga.  4: Digital Asset Audit, Analysis and Consultation.  5: DSP Programmatic Advertising.  5: Influencer Outreach Marketing and Promotions.  6:Partnership Marketing.   7: Social Media Campaigns on Facebook, Instagram, Twitter and Telegram.  8: Reddit Community Marketing, News, Blogs and Advertorials.  9: DeFi Brand Strategy.  16:  Brand Creation.

What is Defi.

Decentralised finance (DeFi) is a fintech financial technology based on secure distributed ledgers similar to those used by cryptocurrencies. DeFi challenges this centralised financial system by empowering individuals with P2P peer-to-peer digital exchanges. All transactions are recorded on a public and immutable ledger, removing the need to pay such institutions a service fee for each transaction.

DeFi eliminates the fees that banks and other financial companies charge for using their services. Individuals hold money in a secure digital wallet, can transfer funds in minutes, and anyone with an internet connection can use DeFi.

The DeFi Boom in Asia.

Southeast Asia is emerging as a popular destination for DeFi entrepreneurs hunting for high growth startups in the space.  Crypto activity has grown over 600% in a year thanks to a boom in DeFi:  In addition, more than 550 blockchain companies are now headquartered in Singapore and South East Asia.

A few years ago, digital concepts like artificial intelligence, data-driven marketing and voice search engine optimisation were simply ambitious ideas.  However, today they are mainstream choices in digital trends.

The demographics of Southeast Asia are very favourable for Web 3.0 projects, with a young populations who understand the fin -technology. As  a developing economy the financial aspect of defi and crypto provides a lot of incentives for innovators to participate.

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DeFi Companies in South East Asia.

1: Huboi.  Huboi  is a Seychelles-based cryptocurrency exchange. Founded in China, the company now has offices in Hong Kong, South Korea, Japan and the United States. In August 2018 it became a publicly listed Hong Kong company.

2: TenXTenX is a crypto payment platform in Singapore that consists of a wallet, physical debit card, bank account, ATM access, and more. The company’s mission is to make cryptocurrencies spendable in real life.

3: Singapore Life:  Singapore Life (Singlife) is a life insurance company regulated by the Monetary Authority of Singapore. It was built to provide a better insurance experience by using technology.

4:  Omise:  Omise is a leading online payment gateway in Thailand, providing a wide range of processing solutions for digital business needs. In 2017, the company held a US$25 million ICO for its Omise Go division to develop a next-generation decentralised payment network.

5: M Service: M Service is a fintech startup that focuses on providing financial services to the low income population in Vietnam. The company operates MoMo, a popular mobile, electronic wallet and payment application in Vietnam.

How DeFi is Changing Banking.

By leveraging the power of Ethereum’s decentralised infrastructure, DeFi protocols bypass traditional financial intermediaries and connect users directly to the markets and services they need. 

In the process, DeFi is birthing a new paradigm for banking, lending, and trading that could upend the centralised status quo. DeFi applications are built on decentralised protocols and are available to anyone with an Internet connection.  While DeFi is still in its early stages, it has the potential to upend the traditional banking system. DeFi could make financial transactions cheaper, faster, and more secure by eliminating central intermediaries.

DeFi Trends 2023 

1: DEXs. With the entire crypto community growing wary of centralised exchanges, decentralized exchanges (DEXs) are expected to grow much more popular in 2022. DEX's are major proponents of DeFi, where users trade with each other directly, devoid of an intermediary exchange.

2: MONETISATION OF GAMING.  There is a massive potential for DeFi in the web 3 blockchain gaming industry. With millions of gamer's worldwide looking to monetise their skills, DeFi offers them a chance to do so.

3. INTEGRATION OF TRADITIONAL FINANCE.  Decentralised finance is integrating traditional finance in new ways. Blockchain protocols are now allowing real-world assets, like corporate credit and mortgages, to transfer into crypto assets.